by Seán (23.05.2025)
Lyric videos have gone from nice-to-have fan content to one of the most effective tools in a modern artist’s release strategy. But while the demand for visual content keeps rising, the actual process of creating lyric videos hasn’t kept up. It’s still labor-intensive, often expensive, and requires a blend of editing skills and design sensibility that most musicians or marketers simply don’t have the time for.
A direct comparison of the left and right version of the music video immediately reveals which one is the more engaging one.
In 2024, if your song doesn’t have a visual, it might as well be invisible. Platforms like YouTube and TikTok prioritize motion. Even on Spotify, visuals increasingly drive engagement. According to WebFX, videos with motion and subtitles can boost engagement by up to 80%. Listeners retain more, share more, and connect more deeply when they see the words play out on screen.
But anyone who’s tried to make a lyric video knows the pain. Getting the timing right is one thing. Doing it with any visual flair is another. Motion design software like After Effects is a beast to learn. Even syncing lyrics in basic tools is a time sink. If you’re doing it manually, you’re spending hours on something that should be standard.
That’s where AI is now stepping in.
Today, AI can analyze your lyrics and your audio, sync them automatically, and generate dynamic lyric visuals — all without you touching a timeline or keyframe. From mood-based styling to automatic segment detection, the process is finally catching up to the pace of music itself.
[Insert Ontoworks-generated lyric video example here — short loop or screenshot]
This doesn’t just save time. It lowers the barrier to entry. Suddenly, a solo artist can drop a visual at the same time as their single. A label can publish their catalog as fully visualized lyric content. Marketing teams can turn a clip into a campaign asset in under an hour.
The future of lyric videos is fast, affordable, and creatively empowering. With the right AI tools, you can skip the technical hurdles and focus on what really matters: making sure your audience hears you — and sees you.
If you’re an artist or creative team still trying to do this the old way, it’s worth asking: what could you make if the production part just... worked?
