Ontoworks Privacy Policy
Ontovision & Generative AI
Last updated: February 7, 2026
1. Who we are and scope of this Privacy Policy
This Privacy Policy explains how Ontoworks GmbH ("Ontoworks", "we", "us", "our") collects and processes personal data when:
- you visit our websites (including ontoworks.ai and related pages),
- you use the Ontovision software platform, plug-ins and APIs,
- you interact with us as a business contact, supplier, partner, or job applicant.
Ontovision is an AI-powered video post-production platform that analyses and semantically tags video footage, suggests rough cuts, and can generate or assist in creating video content using generative AI components.
This Policy is designed to comply with:
- the EU General Data Protection Regulation (GDPR),
- corresponding national data protection laws of EU/EEA Member States,
- the UK GDPR and Data Protection Act (for UK users),
- and widely recognised international data protection standards for cross-border transfers.
Where we act as a data processor (for example, processing our customers' video assets on their instructions), this Policy describes our general practices. The detailed obligations are governed by our Data Processing Agreement (DPA) with each customer.
Where we act as a data controller (for example, for your account data, website usage, marketing, support requests, and our own AI model improvement), this Privacy Policy applies directly.
Under Articles 13 and 14 GDPR, controllers must provide clear information about their identity, purposes, legal bases, recipients, transfers, retention, and users' rights[1][2]. This Policy is intended to fulfil those obligations.
2. Data controller and contact details
Controller:
Ontoworks GmbH
Weißenseestraße 10
81539 München
Germany
Email: contact@ontoworks.ai
Website: https://www.ontoworks.ai
If we are required to appoint a Data Protection Officer (DPO) under applicable law, the DPO's contact details will be published here and in our imprint.
For users in the UK, Ontoworks may appoint a UK representative where required; details will be provided in the UK-specific section of our website.
3. Categories of personal data we process
Depending on how you interact with Ontovision and our services, we may process the following categories of data:
3.1 Account and profile data
- Name, job title, company name
- Business contact details (email address, telephone number, postal address)
- Account identifiers and authentication data (login, password hash, role, organisation)
- Language preferences and communication preferences
3.2 Usage and technical data
- Log data (IP address, device identifiers, browser type, operating system, timestamps)
- Application usage data (features used, clicks, pages viewed, project IDs, session metadata)
- Diagnostic and performance data, error logs, crash reports
- Configuration data (workspace settings, integrations, plug-in configuration)
This information is necessary to provide a secure and reliable SaaS service and is typically processed under the "right to be informed" requirements of GDPR and UK GDPR[2].
3.3 Customer content and project data (Ontovision)
When you use Ontovision, we process content you or your organisation upload or generate, including:
- Video and audio assets (rushes, footage, archival material, B-roll, finished edits)
- Associated metadata (file names, tags, project titles, descriptions)
- Text instructions, prompts, and questionnaires describing your desired narrative, target audience, and creative requirements
- AI-generated elements (rough cuts, suggested edits, storyboards, subtitles, translations, and, where enabled, synthetic or generated video or audio content)
Such footage may incidentally include personal data and special categories of data, for example:
- identifiable individuals on camera (faces, voices, behaviour),
- potentially sensitive context (e.g. political opinions, health indications, religious context) depending on your production.
In most cases, your organisation is the data controller for this content and Ontoworks acts as a processor.
3.4 Communications and support data
- Emails, chat messages, and other communications with our support or sales teams
- Meeting notes, call metadata, and feedback you provide
- Records of incidents, requests and ticket histories
3.5 Marketing and event data
- Newsletter sign-ups, event registrations, demo requests
- Information about interactions with marketing emails (opens, clicks, unsubscribes)
- Your interests and preferences where you choose to provide them
Marketing communications rely on consent where required, or legitimate interests balanced with your expectations and rights[2].
3.6 Recruitment data
- CVs, application forms, interview notes
- References and assessment results, where lawful and appropriate
4. Purposes and legal bases of processing
We process personal data only where we have a valid legal basis under GDPR, UK GDPR, and comparable laws. For each main purpose we rely on one or more of the following:
- Performance of a contract (Art. 6(1)(b) GDPR): To create and manage user accounts, provide Ontovision functionality, process payments where applicable, deliver support, and fulfil our contractual commitments.
- Legitimate interests (Art. 6(1)(f) GDPR): For security and fraud prevention, service monitoring, product improvement, aggregated analytics, B2B relationship management, and limited B2B marketing where appropriate, while always respecting your rights and expectations.
- Consent (Art. 6(1)(a) GDPR): For optional marketing communications, certain cookies/trackers, and—where required by law—for specific types of AI model training or sharing of example content. You may withdraw your consent at any time.
- Legal obligations (Art. 6(1)(c) GDPR): For accounting, tax, record-keeping, compliance with supervisory authorities, and responding to lawful requests.
- Vital interests / public interest (Art. 6(1)(d)/(e) GDPR): Only in rare, clearly defined cases (e.g. if required to help protect an individual from serious harm, or for certain regulatory duties), usually not relevant to typical Ontovision use.
If we ever need to rely on legitimate interests as a basis for AI model development or deployment, we will follow the European Data Protection Board (EDPB) guidance and perform a careful balancing test[3][4].
5. How Ontovision uses AI and generative AI
5.1 AI-driven analysis and rough-cut generation
Ontovision uses AI models to:
- automatically segment and tag footage (scenes, characters, locations, actions, moods),
- enable semantic search and discovery,
- generate rough-cut suggestions, story structures, and variant edits,
- assist with subtitling, translation, and localisation.
These features are assistive. Final editorial decisions always remain with human users; Ontovision does not unilaterally publish or broadcast content.
5.2 Generative AI functionality
Where activated by your organisation, Ontovision may also use generative AI to:
- propose or generate new video sequences from existing footage,
- propose text elements such as titles, captions, or descriptions,
- suggest synthetic transitions or visual variations, subject to your configuration.
When users interact with or trigger generative AI components, Ontovision clearly indicates that AI is being used. This aligns with emerging EU AI Act transparency requirements for generative systems and AI-mediated interactions[5][6].
5.3 Training and improving AI models
Ontovision operates two main layers of AI:
- Foundation / base models (e.g. general visual understanding or multimodal models, some of which may be provided by third-party vendors under strict agreements), and
- Ontovision-specific orchestration and domain models, trained or fine-tuned on data from European film and media workflows under appropriate licences and legal review.
For personal data in customer content:
- By default, we process your video assets only as a processor to deliver Ontovision services to your organisation, under your instructions.
- Use of customer content to train or improve Ontovision models beyond your own organisation's projects (e.g. cross-client learning) is either disabled by default or subject to explicit contractual agreement and, where required, consent and/or legitimate interest assessment in line with EDPB Opinion 28/2024 on AI models[3][4].
- Where feasible, we use data minimisation, pseudonymisation or anonymisation for model improvement, and we implement technical measures to reduce the risk of re-identification and prevent models from outputting personal data of identifiable individuals[3][4].
Your organisation can typically choose among the following options (depending on plan and contract):
- No training beyond your own projects (strict separation),
- Organisation-only training to improve models within your workspace,
- Opt-in cross-customer training with additional contractual safeguards.
Details are governed by your DPA and order form.
6. Roles: controller vs processor
For account data, usage data, marketing, support, and our own AI R&D where we determine the purposes and means, Ontoworks acts as a data controller.
For video assets, project data, and customer content uploaded to Ontovision in the context of your productions, we generally act as a data processor, and your organisation is the data controller.
As processor, we:
- process data only on documented instructions from the controller,
- implement appropriate technical and organisational measures for security,
- assist controllers in fulfilling data subject rights requests,
- support DPIAs and regulatory contacts where appropriate,
- use sub-processors only under written contracts with equivalent protections.
These obligations are detailed in our Data Processing Agreement (DPA), signed with each customer.
7. Cookies and similar technologies
Our websites and applications may use cookies and similar technologies to:
- maintain sessions and security (strictly necessary),
- collect usage statistics and improve usability (analytics),
- support marketing and communications.
Where required by law, we obtain consent via a cookie banner for non-essential cookies. You can withdraw consent or adjust settings at any time via the interface or your browser settings.
8. Recipients and categories of recipients
We share personal data only where necessary, under confidentiality and data protection agreements, with:
- Hosting and infrastructure providers, primarily within the EU/EEA (e.g. cloud providers such as Hetzner, OVH or equivalent European providers).
- AI infrastructure and model providers, where we rely on external models under data protection compliant contracts (including SCCs where relevant), and with restrictions on use of your data for their own purposes.
- Analytics, monitoring, and logging providers, used to maintain performance and security.
- Professional advisers, such as law firms and auditors, where needed for compliance (e.g. IP, data protection, and media law).
- Payment service providers, if applicable, for billing and transaction processing.
- Event and communication service providers, for webinars, newsletters, and CRM.
- Public authorities or courts, where required by law or to protect our rights or those of third parties.
We do not sell personal data to third parties.
9. International data transfers
Ontovision is designed as an EU-hosted, GDPR-aligned platform with core processing taking place within the EU/EEA. However, some service providers or support functions may be located outside the EEA (for example, in the UK, Switzerland, or other countries).
Where personal data is transferred outside the EU/EEA or UK, we ensure that one of the following applies:
- an adequacy decision by the European Commission or UK authorities,
- Standard Contractual Clauses (SCCs) or equivalent transfer mechanisms,
- additional technical and organisational safeguards (encryption, access controls, minimisation) as necessary.
You may request further information on specific transfer mechanisms and safeguards via the contact details above.
10. Data retention
We retain personal data only for as long as necessary for the purposes described in this Policy, or as required by law. Typical retention periods include:
- Account and contract data: for the duration of the contract plus statutory limitation periods (usually 3–10 years, depending on national law).
- Project and video content: for the duration of the subscription and any agreed post-termination period, or as otherwise specified in your DPA or contract. Content may be deleted earlier at your organisation's instruction.
- Logs and technical data: for short to medium periods (typically 30–365 days), depending on the purpose (security, troubleshooting, audit).
- Marketing data: until you withdraw consent or object, subject to limited archiving where needed to demonstrate compliance.
- Recruitment data: usually up to 6 months after the end of the process, unless you consent to longer retention or a longer period is required by law.
If we cannot specify a precise period, we use objective criteria (e.g. contract duration, statutory limitation periods, and relevance to security or compliance).
11. Security measures
We implement appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access, in line with GDPR's security requirements and sector best practice[6][7]. Measures include:
- Encryption of data in transit (TLS) and at rest where appropriate,
- Role-based access control, least-privilege principles, and logging,
- Segregation of customer data by workspace and environment,
- Secure development lifecycle and regular vulnerability management,
- Backup and disaster-recovery procedures,
- Staff confidentiality obligations and security training.
For AI components, we also aim to:
- reduce the risk of unintended model memorisation of personal data,
- prevent AI from generating outputs that reveal identifiable personal data from other users' content,
- conduct periodic privacy and security reviews of model behaviour[3][4].
12. Automated decision-making and profiling
Ontovision uses algorithmic analysis and profiling to:
- classify and tag footage (e.g. scenes, characters, locations, moods),
- suggest narrative structures and rough cuts,
- propose variants for different formats or platforms.
These forms of profiling are used to support creative decision-making, not to make legal or similarly significant decisions about individuals (such as credit scoring or employment decisions). Users maintain control and can accept, reject, or modify AI suggestions.
If in the future any functionality were to involve decisions based solely on automated processing with legal or similarly significant effects, we would:
- provide specific prior notice,
- explain the logic and consequences in clear language[2],
- ensure appropriate safeguards including the right to human intervention, to express your point of view, and to contest decisions.
13. Your data protection rights
Subject to applicable law, you have the following rights regarding your personal data:
- Right of access: to obtain confirmation whether we process your personal data and receive a copy.
- Right to rectification: to have inaccurate or incomplete data corrected.
- Right to erasure: to request deletion of your data where certain grounds apply (e.g. no longer needed, withdrawal of consent, unlawful processing).
- Right to restriction: to request limitation of processing in specific circumstances.
- Right to data portability: to receive data you provided in a structured, commonly used, machine-readable format and transmit it to another controller where technically feasible.
- Right to object: to object at any time to processing based on legitimate interests, especially for direct marketing.
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time, without affecting the lawfulness of processing before withdrawal.
- Right not to be subject to certain automated decisions: as described above.
To exercise these rights, contact us at contact@ontoworks.ai or using the contact details in Section 2. For data where we act as a processor (e.g. your personal data inside a customer's projects), we may need to forward your request to the relevant controller (your employer or production company) and support them in responding.
Right to lodge a complaint
You also have the right to lodge a complaint with a supervisory authority, in particular:
- the data protection authority of your habitual residence or place of work, or
- the authority of the place of the alleged infringement.
For users in Germany, the competent authority is the Bayerisches Landesamt für Datenschutzaufsicht (BayLDA) for private sector organisations in Bavaria. For EU users generally, you can find your authority via the European Data Protection Board. For UK users, this is the Information Commissioner's Office (ICO), which provides guidance on the information organisations must provide in privacy notices[2].
14. Children's data
Ontovision and our services are aimed at professional users in the media and creative industries and are not directed at children under the age of 16 (or lower age where permitted by national law, but never below 13). We do not knowingly collect personal data directly from children for our own purposes.
If you believe we have collected personal data about a child contrary to this Policy, please contact us and we will take appropriate steps.
15. Use of third-party AI tools by Ontoworks staff
Where Ontoworks' internal teams use external AI tools (for example, coding assistants or productivity tools), and such tools could involve processing personal data, we:
- assess the privacy implications in line with GDPR,
- configure tools to minimise personal data sharing,
- prohibit uploading of sensitive or customer content except under explicit contractual safeguards,
- disclose the use of such tools in our internal registers and contracts, and reflect any relevant processing in this Privacy Policy where it impacts you[5][8].
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes in our services (e.g. new Ontovision features),
- developments in law or regulatory guidance (including GDPR, the EU AI Act, and national implementations),
- improvements in our privacy and security practices.
The latest version will always be available on our website. Material changes (especially regarding AI usage, training practices, or new purposes) will be notified to you in an appropriate manner (e.g. via email, in-app notification, or banner).
17. How to contact us
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of personal data, please contact:
Ontoworks GmbH
Weißenseestraße 10
81539 München
Germany
Email: contact@ontoworks.ai
Website: https://www.ontoworks.ai
If you are a user acting on behalf of a customer organisation, you may also contact your organisation's data protection contact, who may coordinate with us as controller or processor.
Important note (non-binding)
This document is a template tailored to Ontovision's described business model (EU-hosted AI video SaaS with generative and analytic components) and aligned with current GDPR and AI guidance. It must be:
- reviewed and, if necessary, adapted by qualified legal counsel in Germany and any other key jurisdictions where you operate,
- harmonised with your Terms of Service and Data Processing Agreement,
- kept current as laws and services evolve.
This Privacy Policy does not constitute legal advice. Ontoworks recommends consulting with a data protection lawyer to ensure full compliance with all applicable obligations.
References
[1] Art. 13 GDPR – Information to be provided where personal data are collected from the data subject. https://gdpr-info.eu/art-13-gdpr/
[2] What privacy information should we provide? | ICO. Information Commissioner's Office (UK), 2026. https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/the-right-to-be-informed/what-privacy-information-should-we-provide/
[3] EDPB opinion on AI models: GDPR principles support responsible AI. European Data Protection Board, December 2024. https://www.edpb.europa.eu/news/news/2024/edpb-opinion-ai-models-gdpr-principles-support-responsible-ai_en
[4] Unwrapping the EDPB's Guidance on AI models and Data Protection. William Fry, December 2024. https://www.williamfry.com/knowledge/unwrapping-the-edpbs-guidance-on-ai-models-and-data-protection/
[5] AI tools, the privacy implications. GDPRwise, June 2025. https://gdprwise.eu/questions-and-answers/ai-tools-the-privacy-implications/?lang=en
[6] Ensuring GDPR Video Personalization and Data Privacy in Enterprise AI. TrueFan.ai, February 2026. https://www.truefan.ai/blogs/ai-video-compliance-enterprise
[7] Data Security on the Ground: Investigating Technical and Legal Requirements under the GDPR. Privacy Enhancing Technologies Symposium, June 2023. https://petsymposium.org/popets/2023/popets-2023-0088.pdf
[8] GDPR and generative AI: how companies protect their data. Amber Search, January 2026. https://ambersearch.de/en/gdpr-generative-ai-data-protection/